30 Under 30: Sadé Muhammad ’08

The Spring 2021 Among Friends Magazine featured 30 alumni from the Classes of 2008 to 2017, who are a representative sample of the nearly 900 graduates of the school during those years. Their ages range from 30 and just over to as young as 22. As the featured profiles show, they have learned to be brave and thoughtful leaders, who speak their conscience, take initiative, create opportunities, and find ways to build up individuals while building a better community.

New York City
Vice President, Representation and Inclusion Practice at Forbes

Sadé Muhammad recently founded the Forbes Representation and Inclusion Group and now serves as the Vice President of Representation & Inclusion Practice. She helps marketers “use their cultural influence to advance the cause of equity.” Her work has led to the creation of Forbes EQ, Forbes and Harlem Capital MORE EQUITY Pitch Competition, and For(bes) The Culture – Culturally Accountable Summit. All three programs focus on providing business opportunities for Black, Indigenous, and people of color, while Forbes EQ and the MORE EQUITY Pitch Competition center around women entrepreneurs.

Sadé Muhammad previously worked for Forbes as an Associate Director of Content Marketing; Sade received a 30 Under 30 Award from the International News Media Association for her achievements in advertising.

Her most memorable MFS moment was landing in London as part of a trip with Katy Rinehart’s AP English Class. It was “the trip of a lifetime.”

Sadé studied magazine journalism and marketing at Syracuse University.

“After spending a few years on Forbes’ content marketing team and working directly with marketing partners to amplify their thought leadership, I saw an opportunity to weave inclusion into the critical conversations they were having.”

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