Michael Carter ’91 Releases Second Book The Mission Corporation

Michael Carter ’91, founder and CEO of BizEquity, a financial technology company, recently published his second book, The Mission Corporation. Co-written with his friend Michael Moe, founder and CEO of GSV Holdings, the book has been endorsed by business leaders including the CEOs of Starbucks and Nike and the publisher of Forbes.

Carter and Moe were motivated to write the book because they felt that the capitalism that is prevalent today was not the “capitalism that we grew up with.” The authors think that modern capitalism has lost its moral bearings. Available through Amazon, The Mission Corporation is a call for corporations to follow “seven declarations” which would make capitalism more equitable. They hope to start a movement with what they term “The Mission Corps,” and, according to Carter, “…get a million business to be created this way, and help to change the world one entrepreneur at a time! What the Peace Corps did for service, we want to do for business.”

Carter has founded and successfully sold five startups, including BizEquity, which is now owned by a subsidiary of Advance Media. In addition to his continuing role there,  he is an angel investor through his St. Michael’s Ventures.

Reflecting on his time at Moorestown Friends, what has stayed with him the most was the example of Alan Craig and George Fox and the dynamics of his small class. Carter shared “…my time at MFS taught me that there can be common ground that you can build on even among those that were completely different from you. We were blessed (the Class of 1991) to grow up at a time when social media did not exist and conversations and differences could not simply be ‘cancelled’ but had to be listened to and talked out and absorbed. We had a diverse group of 49 students
from different races, creeds, social-economic- and even political backgrounds or traditions. America was built on our differences and on one big idea really, that there was God in everyone.”

Carter’s first book How Much is Your Business Worth? was co-written with Daniel Priestly. An alumnus of St. Joseph’s University (B.S. and M.S. from the Haub School of Business), Carter and his family live in Haverford, PA.

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